Domestic Abuse Education, founded by Sharon Livermore MBE, provides training, resources and policy support to help organisations better support employees experiencing domestic abuse. The campaign launched during Domestic Abuse Awareness Month and was aimed primarily at employers, HR teams and wellbeing professionals across the UK.
Domestic abuse remains a difficult and often overlooked issue in workplace settings. Domestic Abuse Education needed to reach organisations in a way that felt informative, sensitive and actionable, without relying on paid advertising budgets. The challenge was to cut through busy feeds, build engagement and drive real action rather than passive awareness.
Our approach
We developed a clear organic social media strategy focused on education, storytelling and practical guidance. Content was carefully planned to align with specific objectives, using data and insights to guide messaging and measure impact.
The campaign prioritised clarity, empathy and consistency, ensuring every post served a clear purpose and encouraged organisations to engage further through training enquiries and policy downloads.
Expertise involved
Social media strategy
Content planning and creation
Analytics and reporting
What we delivered
An organic social media strategy built around education and storytelling
A planned content programme tied to clear objectives
Posts, stories and practical guidance for employers
Measurement against the campaign objectives
The impact
The campaign achieved strong organic growth and meaningful outcomes without any paid spend. It also generated significant inbound enquiries, direct training bookings and policy downloads.
In recognition of its impact, the campaign won at the UK Social Media Awards 2025.
Clair has been an absolute superstar, who has been a pleasure to work with. Her expertise, along with her drive and enthusiasm meant that transitioning across to The Handy Marketing Company was seamless. Clair has excellent ideas, and the knowledge to implement them, whilst taking the pressure off and enabling me to do my day job. I highly recommend Clair and The Handy Marketing Company.
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