KMS Roofing: a complete online presence for a Suffolk roofing contractorKMS Roofing: a complete online presence for a Suffolk roofing contractor

KMS Roofing East Ltd is a roofing contractor based in Bury St Edmunds, set up in 2019 by a team with over 25 years in the roofing trade. They handle flat roofing, traditional pitched roofs, roof lining, fascias and soffits, gutter re-lining and asbestos removal, for homes and commercial buildings across Suffolk.

Much of their work comes from recommendations. To reach people searching for a roofer in Bury St Edmunds and the towns around it, they needed an online presence that showed the full range of their work, and someone to keep it working while they were out on site.

Clair took on the whole of KMS’s online marketing as one joined-up plan, rather than a website from one supplier and social media from another. She set the strategy, brought in specialists from The Handy Network for the build and the search work, and kept everything consistent with the way KMS talk to their customers.

Because roofing is local, the plan centred on the places KMS work: a page for each service, a page for each town, and regular articles answering the questions homeowners ask before they call a roofer.

• A new website with a page for each service: flat roofing, traditional roofs, roof lining, fascias and soffits, asbestos removal and gutter re-lining
• Local pages for Haverhill, Mildenhall, Ipswich, Newmarket, Stowmarket and Lavenham
• Search engine optimisation for roofing searches in Bury St Edmunds and the surrounding towns
• Blog articles on the questions customers ask, such as the signs a flat roof needs repairing and how roofs are tested for asbestos
• A gallery of finished jobs
• Social media management