Arthur Rank Hospice Charity provides specialist palliative care to adult patients in Cambridgeshire. Difficulty recruiting into the marketing team left it understaffed and overstretched, affecting its ability to run campaigns, maintain its strategy and make the most of social media.
- Client
- Arthur Rank Hospice Charity
- Sector
- Charities
The challenge
Our approach
- Mentoring junior team members to build expertise and confidence
- Writing and distributing press releases, and building a media list
- A website audit, followed by an improvement project
- Marketing plans for the events team
- A cohesive social media strategy
- Data analysis to evaluate and improve return on investment
- Support for special campaigns and other tasks as needed
Expertise involved
- Marketing strategy and mentoring
- PR and press releases
- Website audit
- Social media strategy
- Data analysis
What we delivered
- Mentoring for junior team members
- Press releases and a media list
- A website audit and improvement project
- Marketing plans for the events team
- A cohesive social media strategy
- Return on investment analysis and campaign support
The impact
- Consistency across the marketing department, with smoother operations and more effective campaigns
- More support for senior management, freeing them to focus on strategy
- Team members equipped to deliver campaigns with the skills gained through mentoring
The Handy Marketing Company were recommended to me when we were struggling to recruit. Clair was a delight to work with, knowledgeable, personable, enthusiastic and responsive. Trying to keep things going when you're a team member down can be tough but Clair made it as easy as possible, providing flexibility and a guiding hand as to how to spend our limited budget wisely. She also helped to induct and support the new recruit providing continuity and maintaining quality. I would not hesitate to recommend her and she remains firmly in my contacts should I find myself in the same situation again or have the budget to involve her in specific projects. Everyone needs a Clair in their life.
