The Creative Desk’s leap to the first page of Google

A new virtual assistant business that did not appear in Google searches reached the first page for its chosen keywords within a week.

Client
The Creative Desk
Sector
Professional services

Results

  • Page 1 Google results for target keywords, within a week
The Creative Desk logo

The challenge

The Creative Desk is a startup in the virtual assistant and online business management sector. Despite strong services, it struggled to establish an online presence, which is crucial for reaching potential clients in a competitive market. It came to The Handy Marketing Company through Norfolk County Council’s Go Digital scheme.

The website was virtually invisible, failing to appear even in basic Google searches. That lack of visibility was a barrier to reaching new customers and growing the business.

Our approach

We carried out a thorough website audit to identify what was holding the site back, then put a practical SEO strategy in place. Clair also provided analytics training so The Creative Desk could confidently manage its digital strategy going forward.

Expertise involved

  • SEO specialist
  • Website audit
  • Analytics training

What we delivered

  • Meta titles and tags optimised for search engine indexing
  • In-depth keyword research to align content with search intent
  • Content revisions for clearer, more engaging copy
  • Fixes for technical issues affecting performance and crawling
  • Updates to Google Business Profile to improve local visibility
  • Google Search Console and Analytics set up to monitor performance

The impact

Within a week, The Creative Desk appeared on the first page of Google search results for its target keywords. Enquiries increased noticeably and organic traffic grew, laying a foundation for sustained growth.

I have nothing but praise for Clair and her team. I am a new business and did not even feature in a Google search and now I am on the first page! Clair's communication with me has kept me informed, and her professional approach to creating a strategy for me to move forward (and patience) has left me feeling confident and knowledgeable. I highly recommend The Handy Marketing Company and look forward to working on further projects for The Creative Desk with Clair.

Sharon Bornheim, Founder, The Creative Desk

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