What’s Changing In Social Media Marketing For Small Businesses This Year?
Social media can feel like an endless churn of new trends, each one appearing hot on the heels of the latest “must-have”, only to fade from view even faster. This can make it challenging for small businesses to keep up and know what really matters.
If you are a small-to-medium enterprise looking to update your social media marketing in Bury St Edmunds in 2026, here’s a look at what’s genuinely changing this year.
Why is it harder to make an impact with social media in 2026?
At one time, regular, well-crafted posts about your brand were enough to grow an organic social media reach. However, in 2026, this approach is unlikely to make much of an impact.
Platforms want content that keeps people on the app longer, which means quick, highly relevant and engaging posts outperform polished brand updates.
For small businesses, this means that local, human content, such as behind-the-scenes posts, short videos, and community-led updates often performs better than heavily branded graphics.
Is short-form video still worth it for social media?
Short-form video continues to lead across platforms like Instagram, Facebook and LinkedIn. But this doesn’t mean you need professional filming or viral ideas.
What works best for SMEs is:
Quick tips or answers to common customer questions
Simple phone-recorded clips that feel authentic
You don’t need to be chasing the latest trends; you just need to be clear and helpful.
Is it still important to post every day on social media?
A few years ago, the received wisdom was that higher volume equals bigger impact. However, in 2026, this advice no longer holds true: consistent, predictable posting is far more important.
For most small businesses, two or three quality posts per week is more effective than daily rushed content. This helps to build trust and authority, which is ultimately what underpins a sustainable customer base and positive company reputation.
Is a high follower count still important on social media?
Follower counts are becoming less significant. What matters more is who interacts with your content. A smaller, engaged audience will outperform a large, passive one every time. Platforms are now prioritising comments, saves and shares, rather than likes.
That means asking simple questions, responding to comments, and encouraging conversation should now be a regular part of your marketing strategy.
How is AI influencing content?
AI tools are being used more widely to plan and target content, but the most effective posts still sound human. Small businesses that show personality, honesty and local knowledge stand out more than ever. Use AI to save time, not to remove your voice.
What should small businesses avoid doing on social media?
This year, it’s worth stopping:
Copying big brands’ social media styles
Posting just to “stay visible”
Chasing every new feature or trend
Instead, focus on clarity, consistency and connection.
Social media marketing is becoming simpler, but more intentional. Small businesses that focus on locally relevant content, provide value and keep a natural touch will succeed in attracting more genuine followers, who become loyal customers.