THMC Wins Best Social Media Campaign Award!

The Handy Marketing Company (THMC) is proud to announce that it has just taken home the award for the Best Low Budget Campaign at this year’s UK Social Media Awards, testament to the team’s hard work and dedication on a truly worthy project for Domestic Abuse Education, an organisation that works with businesses around the UK to help drive awareness and effective action.

We worked closely with organisation founder Sharon Livermore, devising a digital strategy to help employers and HR professionals develop their understanding of how to better support staff members experiencing domestic abuse.

The campaign itself combined strategic content planning with authentic storytelling, achieving:

• +102 per cent increase in post impressions on LinkedIn

• +89 per cent increase in engagement rate

• +76 per cent follower growth across social media platforms

• Significant uptick in inbound enquiries from professionals in HR

• Demonstrable direct training bookings and policy downloads

The UK Social Media Awards ceremony took place on October 8th, which was particularly timely because October marks Domestic Abuse Awareness Month. 

This further highlights the essential role that education, prevention and workplace awareness all have to play in supporting people affected by domestic abuse.

Official figures show that approximately 2.1 million adults between the ages of 16 and 74 experienced domestic abuse in the year leading up to March 2023. 

One in four women and one in six men experience domestic abuse, with many people suffering in silence because of stigma, fear and a lack of support.

As such, awareness campaigns like the one we produced alongside Domestic Abuse Education are vitally important, helping to break the stigma surrounding abuse, while encouraging people to seek help, educating the public as to the signs of abuse and what healthy relationships are like, and promoting services and support across the board.

Awards presentation

The judges on the night praised our campaign for its “clear SMART objectives, strong structure and powerful purpose. The team’s ability to deliver impressive results on a low budget, using data to demonstrate real impact, was exceptional. 

“With multiple organisations signing up for training and numerous policy downloads, this campaign didn’t just raise awareness of a critical workplace issue, it drove meaningful change… a true example of purpose-led marketing done right”.

THMC founder Clair Bryant commented on the award, saying: “This award is incredibly meaningful, not just because it recognises great marketing, but because it highlights an issue that affects so many. 

“Working with Sharon and Domestic Abuse Education has shown how strategic communication can create awareness, compassion and real workplace change, even on the tightest of budgets.”

Find out more

Based in Suffolk, THMC is an award-winning social media marketing agency that helps businesses of all shapes and sizes, across all industries and sectors throughout the UK, grow and thrive.

Our service provision includes digital marketing, social media management, email marketing, content marketing, SEO, answer engine marketing, analytics and reporting… and lots more! 

If you’d like to find out how you could take your business to the next level, give the team a call today.