AI Answer Engine Marketing (AEM) is reshaping how businesses reach their audiences, but many overlook the real cost of implementation. While AI-driven tools promise better customer engagement and search performance, the hidden expenses—from content restructuring to schema markup and server strain—can quickly spiral. This blog explores the lesser-known technical and strategic trade-offs and why businesses need more than just hype to succeed. For SMEs, knowing where to invest (and where to pause) could make or break your long-term marketing success.

Marketing in 2025 looks different, especially in Suffolk. This guide cuts through the noise to show what actually works for local businesses. From website optimisation and local SEO to social media and content tailored to Suffolk audiences, we cover practical tactics that deliver real results. Learn how to adapt your marketing to regional challenges, engage the right customers, and grow with focused, flexible support.