AI Answer Engine Marketing (AEM) is reshaping how businesses reach their audiences, but many overlook the real cost of implementation. While AI-driven tools promise better customer engagement and search performance, the hidden expenses—from content restructuring to schema markup and server strain—can quickly spiral. This blog explores the lesser-known technical and strategic trade-offs and why businesses need more than just hype to succeed. For SMEs, knowing where to invest (and where to pause) could make or break your long-term marketing success.

Did you know that 76% of businesses that failed to adapt to new marketing trends saw declining revenues in 2024? As your Suffolk-based marketing partners, we've witnessed firsthand how staying ahead of marketing trends can make or break a business's success. Find out more.