How To Make The Most Of Autumn As A Small Business Owner
It’s that time of year again. Leaves are falling. You’ve been thinking about burnt orange as an accent colour for the living room like you do every year and wondering why you never built that reading nook.
Taylor Swift’s Red is spinning on repeat in your local coffee shop. You order your annual pumpkin spice latte that is also your annual reminder that you absolutely hate pumpkin spice flavoured things, but hey, ‘tis the season.
Autumn is an intensely felt season for many of your potential customers. Something about the cold, crisp weather and the changing light gets us all in our feels. We crave cosy. We’re at home more. And we’re more reflective and nostalgic at this time of year, too.
For your small business, these are all emotional ‘ins’ you can use in your marketing as we come into the colder months.
Why should autumn influence your marketing?
Autumn naturally changes our priorities and routines, which should influence your approach to your marketing strategy
Customers are spending more time online, planning ahead for seasonal products and services
The seasons and holidays can give you natural hooks for your content, rather than just posting for the sake of posting
It’s a useful bridge for your business between summer and the Christmas period, preparing your customers for the season to come
Tips for bringing autumn into your marketing
Make your content seasonal
Once the pumpkins are out in full force, lean in. Reflect on what your customers are thinking about right now and how you might appeal to this in your social posts, blogs, emails and web content.
Use autumnal visuals where you can while staying in keeping with your branding. Give your website a warm, cosy feel with earthy, autumnal tones and swap out any summer photos for autumn settings.
Give your SEO a seasonal refresh!
Have a good brainstorm about what customers search for at this time of year and whether your existing pages could be refreshed or new seasonal content created. Update your keywords to match autumn buying habits and search trends.
Create a new reason for customers to engage
A little autumnal marketing can help to re-engage customers after a quiet summer, and before the Christmas rush kicks in.
Revive your email lists with a little autumn update. Try offering some seasonal promotions, autumn packages or competitions. These can work magic on social media in particular.
Leverage those key calendar dates
Try aligning your social posts and promotions with easy holiday hooks like Halloween and Bonfire Night.
Start thinking ahead to the Christmas period
It always rolls around too soon! This year, use autumn to prepare. Batch create content and plan your campaigns and keywords before the holiday rush. It’s a good time to start teasing any Christmas promotions or packages you might be looking to offer, too.
You don’t need a huge budget for a little seasonal refresh, just a handful of small, simple changes.
Looking for a marketing agency in Suffolk? Get in touch to see how we can help you make your marketing feel timely and relevant.