Domestic Abuse Education | Award - Winning Social Media Campaign
Executive Summary
The Handy Marketing Company worked with Domestic Abuse Education on an organic social media campaign designed to raise awareness of domestic abuse in the workplace and encourage organisations to take meaningful action. Delivered without paid advertising, the campaign went on to win Best Low Budget Campaign at the UK Social Media Awards 2025.
Introduction
Domestic Abuse Education, founded by Sharon Livermore MBE, provides training, resources and policy support to help organisations better support employees experiencing domestic abuse. The campaign launched during Domestic Abuse Awareness Month and was aimed primarily at employers, HR teams and wellbeing professionals across the UK.
The Problem
Domestic abuse remains a difficult and often overlooked issue in workplace settings. Domestic Abuse Education needed to reach organisations in a way that felt informative, sensitive and actionable, without relying on paid advertising budgets. The challenge was to cut through busy feeds, build engagement and drive real action rather than passive awareness.
The Solution
We developed a clear organic social media strategy focused on education, storytelling and practical guidance. Content was carefully planned to align with specific objectives, using data and insights to guide messaging and measure impact. The campaign prioritised clarity, empathy and consistency, ensuring every post served a clear purpose and encouraged organisations to engage further through training enquiries and policy downloads.
Results
The campaign achieved strong organic growth and meaningful outcomes without any paid spend. LinkedIn post impressions increased by 102 percent, engagement rates rose by 89 percent and social media followers grew by 76 percent. The campaign also generated significant inbound enquiries, direct training bookings and policy downloads. In recognition of its impact, the campaign won Best Low Budget Campaign at the UK Social Media Awards 2025.
